Why an SSL Certificate Matters for your Business Website





Paul Lyons, Owner of DesignWeb is a specialist in Web Design North Wales in the UK.  Here, he discusses the importance of an SSL Certificate for business website owners.
Research by GlobalSign found that businesses without an SSL certificate are likely to lose up to 84% of their customers before their purchase is complete.
This means that if your business website does not have an SSL certificate, your company is almost certainly losing business.  That’s the bad news.
The good news is - it won’t cost you much to fix and your website designer will be able to help.  For example, we charge our North Wales web design clients as little as £80.00.
What is an SSL certificate?
An SSL is an electronic certificate that ensures your customer’s private information (such as contact details, passwords and payment details) are inaccessible to third parties.  Sites with them display as https:// rather than http:// and there is a little padlock shown in the address bar.
While any web designer worth their salt will have already let their clients know that they need an SSL certificate, many website owners have still not taken the plunge – so here’s just some of the reasons why ignoring the advice of your web design company is a bad idea:
·         Google prefers websites that are secure – and you will achieve higher search engine rankings than those without one.  It’s great for SEO.
·         75% of all websites actually visited on Chrome have an SSL
·         Google warns visitors your website is ‘not secure’, losing customer confidence
·         Websites with an SSL are trusted by both Google and website visitors
In short, there are very good reasons to invest in an SSL and practically no reasons to not do this.
We have worked with North Wales website design customers for more than 20 years – our robust reputation is based on experience and offering sound advice. 
However, for our customers, protecting your online reputation could be as simple as getting an SSL certificate.  Please visit our website for more information: https://www.designweb.co.uk/services/ssl-certificates/



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